The Springfield City School District recently launched “Everyday Amazing” – a series of videos and promotional material aimed at spreading the news about the tremendous improvements that have taken place since the new high school opened its doors in 2008.
Six of the videos provide students’ perspectives of the Springfield High School experience, from the benefits of a diverse student body, to top-notch teachers and extensive course offerings.
The students in the videos are comprised of those who grew up in the district, those who transferred from surrounding schools or are new to the area. The teachers get to weigh-in on the conversation in video No.7.
For years the district has done a good job of promoting its International Baccalaureate and extensive AP offering but according to Kim Fish, the school’s public relations director, it was missing its best promotional piece.
“We realized that only the students can tell their experience,” she said.
When I watched the videos I was impressed with the many programs at the school that I was not aware of. Apparently I wasn’t the only one. Kim said some of the students who watched the videos last Wednesday were as surprised as I was to see some of the programs offered at the school.
“They go to school here and even they didn’t know about what we have to offer,” Fish said.
This is exciting, not just for the district, but for our community. It’s just one more way we can tell our story and why Greater Springfield is a great place to do business and raise a family.
I hope you’ll take a couple of minutes to watch a few of the videos (click here).
They will give you a different perspective on the great work the district is doing.
Have a great Chamber day!

