When I travel I always make a point of picking up other community’s visitor guides, community books and promotional brochures. I’ve noticed a trend towards “Best Of” guides that highlight the community’s best restaurants, best attractions and best events. These guides are particularly useful if you’re traveling, or are new to the community, as they often feature a good deal of “local knowledge” and “best kept secrets”.
It struck me recently that Greater Springfield would be a perfect fit for the “Best Of” treatment. We’re blessed with a wealth of great amenities and it’s time we let everyone in on the secret. To that end we are pleased to announce a new Chamber publication – The Best of Springfield – that will debut this fall.
What’s unique about our publication is that the general public will determine the “Best Of” winners in eighteen different categories ranging from Best Fine Dining and Best Date Spot, to Best Ice Cream and Best Pizza. Online voting is currently open at www.BestOfSpfld.com. Voting will run throughout the summer and close on August 30th. Businesses are encouraged to campaign via social media and point-of-purchase signage to be provided by the Chamber.
The Best of Springfield will include profiles of the category winners and runners-up, insider tips from local residents, feature stories on our local heritage businesses and much more. The glossy magazine will make its debut at a special event scheduled for October 22nd where the winners will be announced, and honored. All winners will receive a special Best of Springfield award and window cling designating them as the “Best of the Best”.
A total of 10,000 issues of The Best of Springfield will be printed and distributed via direct mail, visitor information centers, new resident packets and special events. We anticipate readership of the inaugural issue to exceed 30,000. Advertising opportunities are available in this new publication. You may contact Eric Sirons for more information at: 937-521-1943.
While you need not be a Chamber member business to be named a “Best Of” winner, we certainly hope that our member businesses will help spread the word and promote our new publication. If early returns are any indication the races will be tight!
We’re excited to help promote Greater Springfield to a new audience, in a new way. We see great opportunity in this innovative publication and we look forward to your input!
Contest Website: www.BestOfSpfld.com
Have a Great Chamber Day!